October 19, 2023

Influencers Who Rocked Bigg Boss House OTT This Year

Bigg Boss is one of the longest running reality shows in India. Over the years, "Bigg Boss" has gained a massive following in India, and each season generates significant viewer interest and discussion. The show has also seen various regional adaptations to cater to different linguistic and cultural audiences across India. 

Famous for its drama, conflicts, alliances, and emotional moments, last year, the makers of the show introduced the OTT version of this controversial show on JioCinemas.  After the massive success of the first season of Big BOSS OTT, the makers came back with the second season this year with OG Salman Khan as host. However, what was different about this season was the number of influencers in Bigg Boss OTT as contestants.  This season of Bigg Boss OTT was dominated by social media influencers who literally drove the show. 

Here are the list of influencers in Bigg Boss OTT was rocked the show this year - 

# 1 Elvish RaoSahab or elvish_yadav

A wild-card entry to the show, Elvish Yadav was also the winner of Bigg Boss OTT this year. Although he had a sketchy start and his stay during the show was seeped in conflict with other contestants, Elvish shined in the show and proved to be quite popular amongst the audience. 

Before venturing into the show, Elvish already had a pretty solid social media influencer standing. He started his YouTube career in 2016 and his channel is dedicated to entertaining people with humorous sketches and web shows. Thanks to consistently posting content on his platform, the channel has grown to 14. 5 million subscribers. Elvish has a pretty strong game on instagram as  well, with 15.7 million followers. 

Besides being an entertainer, Elvish is also an entrepreneur and has his own clothing line by the name of systumm clothing. He also runs a foundation named elvishyadavfoundation which supports and feeds homeless people on a regular basis. 

# 2 Manisha Rani or manisharani002

Another social media influencer who stood out in the latest edition of Bigg Boss OTT is Manish Rani.  A seasoned YouTuber and Instagramer, Manish has a massive following on both platforms.  She has won several awards, including Ace Influencer of the year award in 2022. 

Thanks to her stint at the Bigg Boss OTT house, Manisha also won an award in the category of “Reality Show Entertainer of the Year” at the Brand Empower Industry Leaders Award, 2023.

Manisha was a very popular and favourite continent at the show and she was ultimately the second runner up. 

# 3 Abhishek Malhan or fukra_insaan

Abhishken Malhan the second runner up of Bigg Boss OTT is another content creator and social media influencer who made a mark in this season of the reality show. A popular entity on YouTube and Instagram, Abhishek Malhan was loved on the show for his good natured demeanour and personality. 

In addition to the above participants, the show also saw other influencers like Danny Pandit, Snehil Mehra, Sahil Khattar, Anunay Sood encourage and perform tasks with the contestant. 

Social media influencers often have a large and engaged following. By including them in the show like "Bigg Boss  OTT" , the makers can tap into the influencer's fan base, and increase engagement and viewership. 

This is evident from the numbers the show registered this year.  Within two weeks of airing, “Bigg Boss OTT 2” became the most streamed entertainment show in India, with over 400 million video views. It also clocked four billion minutes of watch time across 35 million viewers. The show also witnessed high recorded weekly votes ever for a contestant. 

Both the show and the influencers benefit from this cross-promotion. The show's platform boosted the influencer's visibility and profile, while the influencer's participation generated more viewers for "Bigg Boss OTT."

Kamna Datt
Content Writer
A content writer by profession, Kamna is an Influencer marketing enthusiast writing insightful articles about the space that will benefit brands and influencers alike!