September 14, 2023

AI Deep Faking : How Can Celebrities Use It To Their Advantage in an Ethical Way

Deep Fake has been in the news for a while now. Most people and even tech enthusiasts have mixed feelings about this technology. This is because AI deep faking presents a complex and multifaceted set of implications, which can have both positive and negative implications. The critiques of using AI in content generation argue that deep fakes make it easier to spread misinformation and fake news which can influence public opinion or help in spreading false rumors about a person. Deepfakes can be created by manipulating personal photos or videos without the subject's consent. 

Celebrities, public figures, and individuals are vulnerable to having their reputations damaged by malicious deep fake content. False videos can be created to depict them in compromising or harmful situations. 

These concerns are very valid and there is a call for the development of regulations, ethical guidelines, and technological solutions to mitigate the risks associated with deepfake technology. Having said that, in recent times, there is a change in the perception about this technology, with high profile celebrities, actors, and sport stars open to using deep fakes or AI content generation for work. 

In this article, we will discuss the ways celebrities, actors and social media influencers can use deep fakes to their advantage in an ethical way. So, without further ado, here are some examples of how AI deep faking can be used for content creation - 

Use Deep Fake Technology for Personal Branding 

Celebrities can use deep fake technology for personal branding in innovative and creative ways that enhance their public image while ensuring ethical and responsible use. They can create deepfake videos or chatbots that simulate one-on-one interactions with fans. These interactions can range from responding to fan questions and comments to delivering personalized messages. 

They can also recreate iconic movie scenes or music videos with the technology, inserting themselves into classic roles or memorable moments from their career. This not only pays homage to their past work but also showcases their versatility and nostalgia for their fans.

Rely on Deep Fake to Create Visual look for Upcoming Projects

Using deepfake technology to create a look for an actor in pre-production can be a useful tool for filmmakers to visualize and plan the appearance of characters.  The technology can be used for character conceptualization which can include details such as age, gender, physical attributes, clothing style, and any special characteristics that define the  actor's character in the upcoming movie. 

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AI deep fake visualization can be used as a reference point for costume and make up planning. There will be lesser physical iterations as changes can be made digitally before the final look of the character is locked for the movie. Deep fakes can be highly useful  in pre-production planning of a movie project. 

Save Time and Money With Deep Fake Technology 

Deepfake technology can replace or complement traditional, labor-intensive visual effects (VFX) techniques, which can be costly. This can result in significant savings in post-production budgets. For example, it can be used to create special effects like de-aging or enhancing a character's appearance more efficiently.

The technology can also stimulate different looks and character transformations without the need for extensive costume changes or complex makeup applications. This can reduce the time actors spend in the makeup chair and streamline costume changes.

Allow Brands to Use Deep Fake in Endorsements 

Celebrities can benefit from using deepfake technology for brand endorsements in several ways. They can use AI influencer marketing content for brand promotions very efficiently. For example, they can record multiple endorsements in a shorter period, reducing the time and effort required for traditional shoot days.

Deep fakes provide flexibility in scheduling and availability. Celebrities can endorse brands without the need for in-person appearances, making it easier to accommodate their busy schedules. 

Creating  AI  deep fake endorsements can be cost-effective compared to traditional shoots, especially when considering travel, location, and production expenses. This cost savings benefits both the celebrity and the brand.

With deep fake technology,  it becomes much easier to adapt old endorsements for new campaigns or to refresh brand partnerships without requiring the celebrity to reshoot content. However, for all of the different uses of deep fake in brand endorsements or the use of AI in influencer marketing requires approval and content from the celebrity. 

While there are clear advantages to using deepfake technology for celebrity brand endorsements, it's crucial to use the technology responsibly, transparently, and  in an ethical fashion. Brands and celebrities must be upfront about the use of deep fake technology to avoid any negative speculation or repercussion later on. The audience should be made aware of it in advance. 

Additionally, respecting cultural sensitivities and avoiding any form of misrepresentation or appropriation is essential for using deep fakes by celebrities in films and brand endorsements. 

Galleri5 is an award-winning influencer marketing company and since our inception we have worked with many big celebrities and content creators across the board. Most recently, we have pandered into Generative AI, an emerging technology of the future. We advise celebrities and social media influencers on how to use Deep fake technology and Generative AI for self branding and endorsements. For more information, book a demo today!

Kamna Datt
Content Writer
A content writer by profession, Kamna is an Influencer marketing enthusiast writing insightful articles about the space that will benefit brands and influencers alike!