September 26, 2023

AI-Generated Content vs. Human-Created Content: Striking the Right Balance in Influencer Campaigns

Generative AI is considered a game changer for several reasons due to its ability to generate content, ideas, and solutions that were previously challenging and time consuming to create. Generative AI has the potential to spark creativity and innovation in various fields. It can produce new and unexpected content, which can be a valuable source of inspiration for artists, designers, writers, and problem solvers. Besides the creative aspect, the use of AI in influencer marketing has also made content generation streamlined. Marketing teams can now handle large sized influencer marketing campaigns and track all the components of the campaign with relative ease. 

Despite the many benefits of AI in influencer marketing and Generative AI, marketers often face the dilemma of how much they should depend on AI-generated content. 

Marketers should aim to strike the right balance between human-generated content and AI-generated content because each type of content offers unique strengths and limitations, and leveraging both can lead to a more effective and well-rounded marketing strategy. 

Here are key reasons why finding this balance is important -

# 1 Creativity & Innovation

Creative directors or social media influencers are very talented, but at times they can hit a roadblock and can struggle with coming up with new ideas. At times like this, AI can be used for content generation. AI algorithms are built to analyse large sets of data and identify intricate patterns and co-relate data which the human eye can miss. 

Content generated by galleri5 AI for a festive campaign of a top fashion brand

This data-driven approach can result in innovative influencer marketing campaign ideas which otherwise creators would not have considered. Generative AI can derive from a wide range of data including text, images, videos, and user behaviour. This diverse range of data points allows the technology to synthesise information into multiple iterations of content. 

Footnote - human innovation is irreplaceable, however when facing a creative road-block, relying on AI for inspiration can bring fresh ideas to the table

# 2 Efficiency & Automation 

Generative AI can automate a wide range of tasks across various industries and domains. Its ability to generate human-like text, images, and other content makes it a versatile tool for automating repetitive and time-consuming tasks. For example, it can create images, text and creatives for basic and repetitive social media posts without having to invest excessive time and effort. 

Marketing teams will have more time to address more intricate aspects of the campaign such as comparing influencer performance, engagement rate and so on. 

Footnote - for repetitive and mundane influencer campaign tasks, automating influencer campaign content with generative AI is  highly recommended 

# 3 Nunance & Accuracy 

When it comes to quality and accuracy, human generated content is more reliable and trustworthy. This is because human generated content has  context, nuance and emotional understanding which AI generated content may lack. 

Marketers must refrain from completely relying on AI for content generation for campaigns that carry social messaging such as LTBGQ+ rights, women's rights, children etc. AI generated content may carry an element of bias or inaccuracy and one can expect it to be slightly less nuanced. 

Footnote -  AI-generated content might inadvertently contain biases and may lack the depth of nuance expected in social messaging. 

# 4 Legal and Regulatory Compliance

Certain  industries and regions have specific regulations and legal requirements regarding content, data privacy, and copyright. Human oversight is often necessary to ensure compliance with these regulations

Humans have a better understanding of complex laws and understanding and it can adapt to changing situations and understand the context better than AI. This is particularly true of any part of the content that is legal in nature. 

Striking a balance ensures that content can be tailored to specific circumstances or sensitive issues, which may require a human's judgment.

Footnote - for any content that is legal in nature, human intervention and review cannot be overlooked.  

In summary, achieving the right balance between AI-generated content and human-generated content is about harnessing the strengths of each while mitigating their respective weaknesses. It allows for the creation of high-quality, ethical, and adaptable content that resonates with audiences while ensuring that human values and judgment remain central to content creation and dissemination.

galleri5 is an award winning influencer marketing company that most recently has pioneered into Generative AI. For more information on how to kick start with Generative AI for content generation, book a demo today!

Kamna Datt
Content Writer
A content writer by profession, Kamna is an Influencer marketing enthusiast writing insightful articles about the space that will benefit brands and influencers alike!