How Brands Should Gear Up for Christmas and New Year Influencer Marketing Campaigns
We have just wrapped up celebrating the biggest and the most important festival of Diwali. The days that follow after that are usually slow. The once lively and bustling atmosphere takes a temporary pause as people emerge from a month-long festive fervour. However, in a globalised world, the respite is short-lived, as attention swiftly shifts towards the upcoming holiday seasons of Christmas and New Year. The transition from the post-Diwali lull to the anticipation of year-end festive celebrations resonates with the dynamic nature of our interconnected lives.
It is also a time for brands and businesses to gear back into action and start planning holiday influencer campaigns to meet the seasonal needs of their customers.
So, what are people looking for this time of the year?
During Christmas and New Year, people typically seek experiences that evoke feelings of joy, warmth, and connection. It is also a more relaxed time of the year at work as businesses slow down across time zones. Corporate activities are also less demanding as companies wrap up projects, assess the year's performance, and set goals for the upcoming year. Cultural traditions and customs associated with the holiday season often involve taking a break from regular work routines. Many people use this time to relax, recharge, travel or simply participate in festive activities.
To sum up the above discussion, at around this time of the year, people are big on leisurely pursuits and are looking for -
- Holiday ideas /travel packages
- Unique/special eating out experiences
- Gift ideas that are holiday-themed
- Fashion and makeup for the holiday party season
- Party/food/decoration ideas
All businesses catering to the above needs of the customers are in for a boost. But the success will depend upon the right use of the marketing channel and setting the correct tone. Influencer marketing is a strategic move and when executed properly has the potential to resonate with the audience, bring brand visibility, increase sales and more importantly amplify the festive spirit in a way that most traditional marketing methods struggle to achieve.
Brands looking to crack the Christmas influencer marketing campaign this year should pay attention to the following pointers -
# 1 Work with Micro-Influencers
Brands should consider collaborating with micro-influencers for New Year and Christmas influencer marketing campaigns as it brings with it several advantages. To begin with, most micro-influencers have a very niche following, which means brands are directly connecting with potential customers who may be interested in the festive season offering. For example, a content creator who posts travel-related content is very likely to have followers who are interested in travelling. Therefore, it makes marketing sense to get micro-influencers on board who may have a small following, typically ranging from 10,000 to 100,000 followers. Still, their followers are genuinely interested in the content posted by the creator.
The second advantage of working with micro-influencers is that brands can work closely with the influencer to create effective New Year and Christmas influencer marketing campaign content that resonates with the audience. By encouraging influencers to incorporate storytelling into their content, brands can evoke emotions associated with the holiday season, thereby fostering a deeper connection with the audience. The authenticity, higher engagement rates, and cost-effectiveness of working with micro-influencers can contribute significantly to the success of the holiday influencer campaign.
# 2 Leverage Generative AI into the Campaign
2023 has been a big year for Generative AI. Harnessing Generative AI for holiday influencer campaigns will revolutionize content creation, offering many benefits on all fronts. Generative AI allows automated content creation, producing diverse and engaging materials for New Year and Christmas influencer marketing campaigns. The creative process for content creation can be effectively streamlined with Generative AI.
With Generative AI, brands can craft personalized and context-specific messaging for holiday influencer campaigns. The technology also excels in efficient copywriting, assisting copywriters in writing compelling captions and promotional texts.
Generative AI can also be relied upon to enhance the visual elements of influencer content. This includes features like image enhancement, style transfer, and even the creation of holiday-themed graphics, elevating the overall visual appeal of the content.
# 3 Repurpose User Generated Content or UGC
Using user-generated content (UGC) for a Christmas influencer marketing campaign is a brilliant idea. UGC provides an authentic and genuine portrayal of how individuals experience and engage with products or services during the festive season. This authenticity resonates strongly with audiences and enhances the credibility of the influencer marketing campaign.
Christmas is also a joyous time and highlights shared experiences. UGC captures real moments and emotions, helping the influencer marketing campaign evoke a deeper connection with the audience by tapping into the joyous aspects of the holiday season.
# 4 Real-time Monitoring and Adjustments
Real-time monitoring allows brands to identify and address issues promptly. Whether it's a misunderstanding in the messaging of the influencer campaign, technical glitches, or any unforeseen challenges, immediate resolution helps maintain the integrity and effectiveness of the Christmas influencer marketing campaign.
This also includes monitoring influencer content performance in real time. Brands can assess which content resonates most with the audience, allowing for on-the-fly changes and adjustments to maximize engagement and impact.
Influencer marketing strategies may need adjustments based on real-time insights. Whether it's changing the frequency of posts, altering content formats, or redirecting the campaign focus, real-time monitoring ensures strategies remain effective and aligned with the end goals.
galleri5 is an influencer marketing company having a complete creator stack and technological solution that has helped so many brands and creators be part of very successful influencer campaigns. For more information, book a demo with us today!